Remove Analytics Remove CRM Remove Segmentation Remove Wiki
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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.

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How to Create an Effective Social Media Content Strategy

Valasys

Segment your target audience by age, location, average income, typical job title, interests and more. Use tools such as Google Analytics for reviewing how your content is performing. alt – Employ web analytics to boost your social content). Image Source: Zoho Survey. alt – Typical social media optimization flow).

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The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II

MLT Creative

You can then integrate the information it gathers into your CRM solution. Alterian (previously Techrigy) With multiple levels of coverage, including blogs, message boards, wikis, video, classifieds and more, Alterian allows you to choose which level you want to use. relevance?). Sysomos also offers a free demo.

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CRM for Nonprofit Organizations

GreenRope

CRM for Nonprofit Organizations. Customer Relationship Management (CRM) is a cost effective tool for managing healthy, sustainable growth. CRM provides organizations the resources they need to better manage any enterprise. Beyond contact information, your CRM contains sensitive data about your organization.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The technology appears useful at both ends of this spectrum.