Bionic

AUGUST 11, 2021

With advertising budgets shifting to programmatic advertising, it’s critical for your media planning tool to efficiently handle the complexities of programmatic advertising: setting budgets , estimating impressions , estimating KPIs , and monitoring performance. And these tools just got better with the latest software upgrade.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 4, 2019

The importance of social media as effective referral channels for lead generation & nurturing have been undervalued by the marketers for a long while, particularly due to the fact that the conventional analytical method has neglected to align social media metrics with the Key Performance Indicators (KPIs) of the businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 16, 2019

When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM). Leverage LinkedIn Analytics to Monitor & Improve the Engagement of Prospects : LinkedIn Analytics is the ultimate resource for collecting all the insights & data.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 13, 2019

Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. Programmatic Direct: This occurs when a publisher surpasses auctions, selling media inventory is having a fixed cost per mile (CPM) for an adviser or many of them.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40