Martech

JUNE 29, 2022

A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Invalid traffic is generated by humans who click on ads to deplete their competitors’ budgets, or are paid to click/view ads (click farms). chart from eMarketer used with permission.

Marketing Attribution 98

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 98

Valasys

OCTOBER 10, 2019

Reddit is among one of the many social media channels that have emerged as an operative source of referral traffic. Another study by Emarketer reflects that 90.45 Reddit is a largely untapped social media website & with 330 million active users is at par with Facebook & LinkedIn in terms of traffic.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Digilant

JUNE 17, 2021

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. However, a recent study by Hubspot found that 61% of marketers say generating traffic and leads is their top challenge. . Balances out a multi-goal campaign.

Advertising Channels 52

Advertising Channels Advertising Agencies Cost per Lead Paid Search Agency 52

Webbiquity

APRIL 14, 2014

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 Programmatic Direct: This occurs when a publisher surpasses auctions, selling media inventory is having a fixed cost per mile (CPM) for an adviser or many of them. This allows the publishers to better control the cost per mile (CPM) as well as their inventories.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Webbiquity

AUGUST 18, 2012

eMarketer ). Facebook is the leading source of referred social media traffic to websites, at 26%. the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. However, just 2% of members account for more than 40% of all traffic. User Experience. In the U.S.,

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100