Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. LinkedIn Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

APRIL 5, 2010

At Marketo, we have some creative ideas for how to make marketing automation useful for our customers via Smartphones and iPads, but I don’t want to give away our secrets too soon. . Analytics tools: Right now I can view my website stats on my iPhone. The analytical B2B marketer will consider these a must have.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Analytics & Insights: “User Scoring and Behavior Driven Personas” by Sayf Sharif. Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Brandpoint

JUNE 24, 2021

Measuring the CPL will help you measure the cost effectiveness of your marketing campaigns if your main goal is to attract new leads. CPM: Cost-per-Thousand (impressions). The “m” stands for “mille,” the French word for thousand. GA: Google Analytics.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

chiefmartech

FEBRUARY 9, 2016

and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. In this session you’ll learn: the six areas where these best-in-class marketers excel; how you can build and leverage your business acumen; and how to make your data, analytics, and metrics more relevant to the C-Suite.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Vidyard

MAY 13, 2020

Integrate Google Analytics to track your channel’s performance and pay attention to which videos get the most views, shares, and comments. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Similar “tricks” will get you far.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Integrate Google Analytics to track your channel’s performance and pay attention to which videos get the most views, shares, and comments. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Similar “tricks” will get you far.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65