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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. .

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. 2012 – 2014 Average CPC). This trend isn’t changing anytime soon.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CPC (Cost Per Click) The cost of one single click on your ad or link. PPC (Pay-per-Click) An online advertising model where you only pay when someone clicks on your ad. GA (Google Analytics) A web analytics service offered by Google to track and report on your website traffic.