Remove Analytics Remove Cost Per Click Remove Cost per Lead Remove Sales Qualified Opportunity
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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. 4: Cost-Per-Lead (CPL). . 5: Opportunities. . Lead to Conversion Ratio.

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Making Sense of Marketing Acronyms: Part 1

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CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard.