article thumbnail

Top 3 Demandbase Reports to WOW your CMO

Engagio

CMO Sales Qualified Opportunities with Marketing Influence: Why will your CMO care? This report will show your CMO all Sales Qualified Opportunities with the count of marketing activities for that account and marketing engagement minutes for that account. The Set-Up: Create an “Opportunity” report.

article thumbnail

How to Prioritize Prospects: Sales Secrets for Pipeline Hyper-Growth

Engagio

What does predictive analytics say about my best accounts? Then, set FIRE to your Sales strategy! At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. .

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. External databases can be created or obtained from a variety of data providers.