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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead. 2012 – 2014 Average CPC). This trend isn’t changing anytime soon.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Ken Sterling.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CPC (Cost Per Click) The cost of one single click on your ad or link. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.