Valasys

MAY 8, 2023

Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Automated segmentation based on user data obtained through analytics, including cross-device segmentation for mobile users.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Doubleclick. Skyglue takes Google Analytics to the next level.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

QuanticMind

OCTOBER 2, 2018

Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Google Ads represent yet another step away from cost-per-click and a step toward other metrics.

PPC 40

PPC Ads Google Automation 40

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Sponsored by Doubleclick. Social Analytics Workshop: Measuring the ROI of Social Media. Web Analytics. ); //. Actionable Analysis.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Inbox Insight

DECEMBER 18, 2018

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54