Remove Analytics Remove Conversion Rate Remove Segmentation Remove Wiki
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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

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How to Create an Effective Social Media Content Strategy

Valasys

The engagement metrics such as the Click-Through Rate (CTR) and Cost-per-Click (CPC) and the conversion metrics such as Visit Conversion Rate and Visitor Conversion Rate are the ones that can be directly aligned with your business bottom-line goals, and reflect on the true value. Image Source: Zoho Survey.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " It's an opportunity to duplicate that page for other campaigns and optimize for conversion.

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First

Hubspot

As marketers, many of us geek out over web analytics. Does your company use a marketing analytics tool? Google Analytics? If you're not sure where to begin, raw data and conversion rates on visits, leads, and customers are a great starting point. 20) Does the dashboard need to be segmented? A whiteboard?

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Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.

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Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.