Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

OCTOBER 2, 2011

This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. These include segmentation, building lead scoring models, and content selection. To be clear, this isn't about building a simpler interface.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

APRIL 20, 2011

The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source. The identifiers can also include custom parameters for other Web analytics packages. make a purchase or take some other targeted action).

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

MAY 23, 2007

These include Web application servers like IBM Websphere , Web development tools like Adobe Dreamweaver , and Web content management tools like Vignette. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. Tags: web analytics marketing software.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120