Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. It's better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot.

Social Media 69

Social Media Social Marketing Work Management Media 69

Hubspot

JANUARY 7, 2015

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Call that my Twitter Analytics wish list for Santa.

Twitter 28

Twitter Analytics Click Rate Impressions 28

Hubspot

DECEMBER 11, 2013

Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. 2) Facebook launched clickable #hashtags. Marketers can click on hashtags to surface all content for that hashtag, thus making it easy to see popular sentiments around a certain topic.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 20, 2011

Add a Hashtag, If Applicable: Are you tweeting something relative to a campaign you're running or an event you're hosting? Include the hashtag so others can easily find your tweets, even if they're not directly following you. This will draw attention to your tweet from that user and may even entice them to retweet your content.

Social Media 28

Social Media Optimization Media Social Networks 28

Single Grain

APRIL 3, 2023

HubSpot aptly describes social media audiences like this: “Your social media target audience consists of the people who are most likely to be interested in your product.” Each social platform will handle data collection differently and some are more robust than others, but they all typically abide by the same modus operandi.

Paid Content 98

Paid Content Social Media Advertisements Advertising 98