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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Google (web) Analytics is now free for websites that have less than 5-million page views.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Use tagged URLs.

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B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Google Makes Web Analytics Free but will it help your lead generation?

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Image Source. Image Source.

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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Image Source. Image Source.