Hubspot

AUGUST 16, 2018

Attending industry events and representing the brand at trade shows, recruiting events, etc. The sites who’ve mentioned your brand have linked to your website, making it easy for readers to clickthrough and visit your website. Using Google Analytics conversion paths to find their route to purchase. The only difference?

Public Relations 101

Public Relations PR Work Management Marketing Management 101

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Was the last trade show really effective? Was the last trade show really effective?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Lead Liaison

JUNE 27, 2017

What’s even more noteworthy is the company’s increase in email open and clickthrough rates. QuestSoft will be attending a conference in Florida in the coming weeks, and they are focusing a nurture campaign geared towards their trade show audience. “We thought we knew, and as it turns out we were spot on.

Lead Liaison 0

Lead Liaison Clickthrough Marketing Automation Services Work Management 0

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. So while it's nice to have a hashtag for an event, like a webinar or a trade show, don't lose your mind if it doesn't become a trending topic.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 7, 2013

Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In the end, personalizing your content isn’t about showing off how cool it is that you have lots of information about your leads (in fact, that can be creepy).

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

ViewPoint

MAY 5, 2015

Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Better segmentation.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Vidyard

JULY 9, 2020

Google Analytics. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. Send videos in email : Using “video” in your subject line can increase open rates by 13% and your clickthrough rates even more. User Conferences and Industry Trade Shows.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148