Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023
Optinmonster
FEBRUARY 16, 2023
Clickthrough Rate Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email. If you sent an email to 100 subscribers, and 27 of them clicked on the call-to-action (CTA) button, your clickthrough rate would be 27%. For example, imagine you sent emails to 100 subscribers.
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