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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

Clickthrough Rate Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email. If you sent an email to 100 subscribers, and 27 of them clicked on the call-to-action (CTA) button, your clickthrough rate would be 27%. For example, imagine you sent emails to 100 subscribers.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. Creating and evaluating social media strategies.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

By taking control of her company’s site, she’s increased their traffic from 1,000 hits a month to 15,000/month , and sees hundreds of more leads coming in than before. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. 2) Between You and Your Customer.

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Email Copywriting That Sells: 17 Simple Ways to Write Better Marketing Emails

Optinmonster

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2023. And if enough subscribers report you, it could also hurt your email deliverability. Analyze your web and social media analytics and your interactions with customers. Recommended Resources: Need to jumpstart your content marketing results?

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How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. It''ll cover everything from building and growing your email list to how to improve your deliverability and segment your marketing emails.

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The Ultimate Guide to Email Marketing

Hubspot

You'll want to avoid the spam folder because: It hurts your deliverability rates across the board. Your analytics will be skewed. Your email service provider’s reputation affects your deliverability, so stick to established, well-known companies. Clickthrough rate (CTR) is the percentage of people that click on your CTAs.

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30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

So take the extra 30 seconds to write a clear, interesting, and brief (keep it fewer than 150 characters) meta description for your web pages, and you might just notice an increased clickthrough rate and more organic search traffic coming your way. 23) Marketing to People Who Have Already Bought. 29) Forgetting to Add Tracking Tokens.