NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. These include licensed data from aggregators, website traffic, web scraping and even job listings.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Across all our marketing analytics projects , we see that events are the biggest driver when it comes to deal acceleration and new pipeline creation.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. You’ll also get detailed insights and analytics to improve your email campaign. HubSpot also offers detailed A/B testing and analytics.

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

SendX

AUGUST 31, 2020

GetResponse This is one of the email marketing software that you can use to create high-quality content, grow the traffic on your website, and boost your sales. GlockApps This is a tool that offers up to a free email deliverability test for your email. It also provides advanced bounce tracking and DMARC Analytics.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Improve email deliverability With all the automation happening for emails, be sure your connections are linked properly and all information is inputted correctly to ensure deliverability.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SocialPilot

FEBRUARY 6, 2024

Put down in writing everything you have agreed upon, including the number of deliverables, content ownership, payment schedules, content revision fees, exclusivity clauses, and any legal considerations. With Luke, we outlined the number of deliverables and content format (carousel) at the collaboration stage.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Organic search engine traffic. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Optinmonster

SEPTEMBER 8, 2022

Many premium email service providers (ESPs) like Constant Contact include revenue in their email analytics. If you’re already using Google Analytics to keep track of your website traffic, you can integrate your ESP and use the built-in eCommerce tracking of Google Analytics. Improve Deliverability.

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Walker Sands

FEBRUARY 8, 2022

These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more. The team also pushed Sendbird to consider various promotional angles based on customer pain points.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Tiecas

FEBRUARY 5, 2024

Access to Tools and Technology: Marketing agencies often have access to advanced tools, technology, and analytics platforms that may not be affordable or practical for small to mid-sized companies to invest in independently. Email Marketing: Email marketing is a powerful tool for nurturing leads and driving conversions.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

APRIL 14, 2022

They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message. That means getting the most out of creative people, making sure they mesh well with their analytical counterparts. Then the internet happened.

Creativity 110

Creativity Advertising Agencies Work Management Paid Search Agency 110

Thinkers360

FEBRUARY 28, 2024

Utilize analytics tools to track website traffic sources, social media engagement metrics, and the effectiveness of your content marketing efforts. Influencers stated that “ tangible deliverables ” (64%) were the most frequent means of measuring results and ROI with the brands they work with.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

FEBRUARY 3, 2022

M easurable: This is where analytics come in. Some of the most common metrics used to measure performance include: Traffic. Below is an example of analytics using Sprout Social’s reporting suite. Figure out your necessary resources and deliverables. You want a goal that has one or more metrics. Event attendance.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. Percentage of traffic from organic search. Unique keywords sending traffic. Landing pages receiving traffic. The number of web addresses found in search engine results that received traffic or impressions (if using Webmaster Tools). Conversions from organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Google Sheet Templates for Reporting and Analytics. Website Traffic Dashboard. Website Paid Traffic Report.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Bluetext

OCTOBER 19, 2023

Securonix delivers a next-generation security analytics and operation platform for the modern era of big data and cyber threats. Valuable content not only attracts organic traffic but also positions your brand as a trusted source of information. Take our work with Securonix for example.

SEO 43

SEO Brand Identity Branding Long Tail Marketing 43

Directive Agency

MAY 8, 2019

Do you want organic traffic to increase? Below, you can see the homepage of our analytics hub, where clients can find their campaign performance and the latest insight we have to meet their needs. Confident Communication – Strong Deliverables. Do they provide updates and deliverables, and if so, how often?

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies SEO 75

SocialPilot

JANUARY 21, 2024

At this stage, both you and the influencer should have an idea of the number of deliverables, their format, the deadline, and the overall content posting schedule. You can track brand awareness and engagement metrics, such as likes, comments, and shares, through native and third party social media analytics tools.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Litmus

NOVEMBER 29, 2018

While email engagement is important, especially for maintaining good deliverability, our research points to several reasons why opens and clicks are being emphasized as much as they are. Deliverability or inbox placement rate. 2018 State of Email Analytics. How do your email analytics capabilities stack up against your peers?

Email Marketing 60

Email Marketing Brand Identity Branding Peer-to-peer 60

Madison Logic

JANUARY 3, 2024

With such high expectations, the question of how to use AI effectively doesn’t just apply to the obvious deliverables. AI-driven analytics enables you to gather and analyze vast amounts of data from various sources, including customer interactions, social media, website traffic, and more.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

DotDigital

OCTOBER 5, 2021

During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods. Our Deliverability Perspective package gives you access to check extended inbox placement at the seed level. Further insights over the festive period.

Deliverability 97

Deliverability Analytics Eye-Tracking Click Rate 97

ANNUITAS

SEPTEMBER 15, 2015

Not Syncing with Sales: Being an administrator for your company’s marketing automation platform means that you hold the ability to impact your company’s web traffic, brand image and reputation, and most importantly, revenue via the communications you send. Analytics are the only true way to see the impact of your marketing automation efforts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Launch Marketing

OCTOBER 14, 2020

It should be a highly detailed timeline, accounting for all the hours you will need to plan, manage and create the deliverables. It should also detail needed deliverables, what will be accomplished through those assets, and communicate budget and timing. It is also important early in planning to set clear, achievable goals.

Product 48

Product Deliverability B2B Paid Search Agency 48

Belkins

JULY 21, 2020

Add Google Analytics. For example, if it’s email deliverability, users should be able to check out your blog posts and case studies on email deliverability by following the links from the service page. Without driving traffic to your website, you won’t get your inbound strategy moving. Comprehensive CRM.

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95

Hubspot

APRIL 18, 2019

HubSpot's email tool is easy to use, has an extremely high deliverability rate, and has all the bells and whistles you'd expect to see within an ESP. You also won't have to worry about deliverability -- HubSpot maintains a 99% deliverability rate across the network for all marketing email sends. Campaign Monitor. SendinBlue.

Marketing Automation Services 77

Marketing Automation Services Enterprise Management Work Management Marketing Management 77

Vision Edge Marketing

JUNE 7, 2022

In 2018, a CMO survey , found that only 30% of B2B marketers rely on analytics to make data-driven decisions. Some Marketing organizations are more proficient at using data and analytics than others. About the Data for the Insights into Marketing’s Analytics Mastery. The 4 Benefits of Data Analytics Mastery.

Lead Ranking 180

Lead Ranking Analytics Lead Scoring Demand Generation Agencies 180

Valasys

MARCH 9, 2020

Social listening helps marketers to capture the sentiments of the customers & accordingly work on to boost the architecture of their CX deliverance. AI helps in the deliverance of personalized content & also assists with the preparedness of personalized pieces of content based on predictive insights generated from diverse data-points.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Content Marketing Institute

SEPTEMBER 3, 2018

Whether or not they’re directly involved with your content analytics, it’s critical that content creators understand how their work impacts overarching company goals. This post from Michele Linn outlines some critical data points you can collect and immediately put to good use: 4 Google Analytics Reports Every Content Marketer Should Use.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Martech Advisor

OCTOBER 21, 2019

Since email marketing is one of the most effective channels to drive traffic and conversions, let’s look at the role, necessary skills, and the job description of an email marketing manager. Improving Deliverability. Analytical Mindset. Debugging skills to identify deliverability issues and correct them.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Hubspot

SEPTEMBER 30, 2020

Lack of robust native analytics reports. One of the coolest features they've recently launched is "smart traffic." This feature uses machine learning to dynamically deliver the right landing page to the right traffic (my guess is through reinforcement learning , but who knows). Great deliverability. Email and SMS.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You can also track account progress using analytics, and manage your pipeline from one central location.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

KoMarketing Associates

SEPTEMBER 27, 2017

The SEO analyst is someone who can do the dirty work, analyze the data and totality of the site’s environment and ecosphere, and help provide guidance and direction on improving the site’s position, while the SEO manager is much more project/people management focused, overseeing the work product/deliverability of multiple SEO analysts.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

Moz

FEBRUARY 14, 2021

SEO reporting has always been an important part of my deliverables. I present data from Google Search Console and Google Analytics to help my clients understand how we can influence their site's overall performance. Use Content Drill Down in Google Analytics to show how readers move through the website. Google Analytics events.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Hubspot

FEBRUARY 17, 2016

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Analytics Tools. Price: Free!

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Valasys

MARCH 13, 2020

Tagging of the pages in the updates by the employees, sharing of the pages by the employees within their networks & the benefits of the employees following the company page strengthens the brand resonance and provides a big boost to the company by optimizing the traffic & the revenue management framework.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

Deliverability 68

Deliverability CAN-SPAM Opt-out Opt-in 68

Sharpspring

APRIL 23, 2020

They also make it easier to maintain your lists and allow you to spot and address deliverability issues. Since Neil’s trying to drive traffic, increase his thought leadership, and position his products, he correctly opts for a minimal and informative layout. Here’s a simple email from marketing guru Neil Patel.

Automation 96

Automation Top of Funnel Click Rate Open Rate 96