Remove Analytics Remove Clickthrough Remove CTR Remove Deliverability
article thumbnail

Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

Clickthrough Rate Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email. If you sent an email to 100 subscribers, and 27 of them clicked on the call-to-action (CTA) button, your clickthrough rate would be 27%. For example, imagine you sent emails to 100 subscribers.

article thumbnail

25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Email Marketing

Hubspot

You'll want to avoid the spam folder because: It hurts your deliverability rates across the board. Your analytics will be skewed. Your email service provider’s reputation affects your deliverability, so stick to established, well-known companies. Clickthrough rate (CTR) is the percentage of people that click on your CTAs.

article thumbnail

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

This is a great resource for marketers -- whether you''re just starting out and learning more about inbound marketing or knee-deep in the most complicated (and cool) components (such as analytics or list segmentation). The clickthrough rate (CTR) of an email send measures total clicks in an email send divided by total emails delivered.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 15) Clickthrough Rate (CTR). Learn more about sender score and email deliverability here.).