Outbrain
JUNE 21, 2021
LTV estimates the expected spend of acquired customers based on their ongoing activity, using advanced methods like predictive analytics. Keep track of analytics and metrics to determine which sources of traffic are performing best, then allocate ad funds accordingly. Read about it here.
Single Grain
APRIL 25, 2022
They’ve worked with some of the biggest names – Amazon, Airbnb, Salesforce, Uber – to increase conversion volume from LinkedIn, Facebook and Google Ads while increasing ROAS. They go beyond ROAS and use the ratio to measure the actual revenue impact of paid ads on sales. Managing analytics integration. Protecting click fraud.
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