ClickZ

NOVEMBER 7, 2019

Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. In the marketing analytics world, “source of truth” (SOT) is a loaded phrase. ” For example, Google Analytics would be the SOT for web analytics reporting. .”

Work Management 100

Work Management Planning Marketing Management API 100

QuanticMind

AUGUST 17, 2023

Now, as those groundbreaking programs mature and their outcomes come into view, more brand advertisers are peering over with interest and beginning to question whether they, too, should take control of their own programmatic business. So, just how has the in-housing trend evolved to date? What forms can programmatic in-housing take?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Buffer

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Research your peers and competitors. Another way to generate keyword and content ideas is by research your peers and competitors. Prefer video?

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Martech Advisor

NOVEMBER 15, 2019

You can place ads specifically targeted for this audience to nurture more interest. This means that you’re spending an inordinate amount of time on classifying good and bad leads. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience. What Is Lead Management?

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

SnapApp

APRIL 30, 2019

When it comes to driving traffic and capturing leads, pillar pages and ebooks make a great one-two punch. But, if you only have enough time to build one, which would it be and why? In hopes of answering this question, we partnered with the research team at Databox and asked 25 marketers this, and a few other questions. But that’s the past.

Lead Ranking 120

Lead Ranking Peer-to-peer Lead Scoring Opt-out 120

Buzz Marketing for Technology

JULY 24, 2008

Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. " Compared to other peer groups, scientific communities are often surprisingly egalitarian and broadly international. Zimmerman, A.,

Communities 100

Communities Practices Sample Work Management 100

TrustRadius Marketing

NOVEMBER 2, 2022

We took that list and broke it down to winners For Small Business by the reviewer’s business size. Helping to direct buyers looking to fill their Small Business tech stack with software best suited for them. . To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52