Analytics Churn Rate Deliverability Privacy Protection 
Litmus
SEPTEMBER 20, 2022
For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Phase #6: Email deliverability.
Litmus
JULY 8, 2021
Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. List growth and churn rate. Inactivity rate.
Litmus
JULY 20, 2021
What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The state of email analytics in 2021. According to our State of Email Analytics report , nearly half of brands (45%) don’t track email interactions down to conversions. Here’s what we found.
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