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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% Predictive analytics can help you connect with customers on a deeper level so you can stand out from the crowd and get ahead of the competition.

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5 Ways to Effectively Track Your Churn Rate

SmartBug Media

A high churn rate limits total monthly recurring revenue (MRR)—which is just as much of a problem for marketing as it is for sales, operations, support, or any other department in the company. Here are five considerations to track your churn rate: 1. Basic Churn Rate. Churn Rate by Time Frame.

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8 key tips for marketing to existing B2B customers

Tomorrow People

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Doing this will greatly reduce the amount of preventable customer churn in the long term. How to get started.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.

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How To Use Sales Analytics to Win More Deals

Vidyard

We’re not selling enough! But there’s good news: You already have the tool you need to beat them — sales analytics. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. Keep reading to get the skinny on winning with sales analytics.

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10 Sales KPIs Every SaaS Team Should Track and Measure

Scoop.it

This is a relatively simple way to keep an eye on your new sales, upsells and cross sells, renewals and your monthly churn rate. That said, you do need reliable billing software that will allow you to manage all your expenses, generate and automate invoices, and most importantly right now, generate meaningful reports.

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How to Use Sales Analytics to Win More Deals

Vidyard

We’re not selling enough! But there’s good news: You already have the tool you need to beat them — sales analytics. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. Keep reading to get the skinny on winning with sales analytics.