Analytics CAN-SPAM Direct Marketing Software 
Salesforce Marketing Cloud
DECEMBER 8, 2023
If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.
PureB2B
MAY 30, 2022
If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.
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Mailmunch
JULY 6, 2021
According to Direct Marketing Association, emails generate an average ROI of $42 for every dollar spent — one of the highest among all communication channels. . In email marketing teams, they can also be beneficial in constantly tracking whether your processes align with the goals that you have set for your campaigns.
Vision6
JULY 5, 2023
Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What are the benefits of email marketing?
PureB2B
MAY 30, 2022
Do you want to plunge into cold email marketing but aren’t sure how to start? You need to figure out the best cold email software to use, create targeted prospect lists, write compelling email copy, and more. There are a few great reasons you should fire up your first cold email marketing campaign. Let’s take a look at them: 1.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.
PureB2B
MARCH 28, 2017
Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. Marketing today is driven by data-backed research and customer information that can be captured at every stage in the buying process.
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