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Brand awareness: What it is and strategies to improve it

Sprout Social

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. What does it take to build brand awareness?

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45 Emerging Technology Stats to Know in 2020

Hubspot

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). Augmented and Virtual Reality.

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Its Business Intelligence page has 1,600 likes, focusing on big data analytics for companies.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . A channel could be a device, medium, or network.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Trends/ Insights. Recommended reading: Social Media in 2016: Big Trends Emerge in Visual Content. #13. As you'll see in the recommended reading section below, experts predict interactive content to be one of the top B2B marketing trends of 2017. Recommended reading: 73 Experts Reveal B2B Marketing Trends to Leverage in 2017. #16.