ClickZ
JANUARY 22, 2020
Oracle Eloqua. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Perfect for: a turbocharged lead capturing engine. Perfect for: Delivering personalized marketing campaigns. LeadSquared.
NuSpark Consulting
JANUARY 21, 2012
The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Brian Carroll.
The ROI Guy
OCTOBER 13, 2010
Clicking on the link to access the Alinean Interactive White Paper, the prospect provides some basic profile information, such as location, size, industry, buyer role, stage in buying cycle, pain points or unique business opportunity.
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