Blast Campaigns, Narrowcasting and Order

5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

OCTOBER 26, 2020

This means shifting away from “ random acts of sales and marketing ” and focusing instead on orchestrating engagement around the customer journey in order to provide lift to sales. Marketing is shifting to being less about broadcast and more about narrowcast. Easier said than done, without doubt, but a critical shift none the less.

Account Based Marketing

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. Average order value: 13% more per order on omnichannel vs. single-channel.

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B2B Marketing Zone

5 Goals to Help You Think Like a Chief Growth Officer in 2021

42 Digital Marketing Trends You Can’t Ignore in 2020

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