Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

ANNUITAS

OCTOBER 26, 2020

Best in class organizations focused on growth have aligned sales and marketing around the same KPIs and revenue goals. For example: Account Based [Demand Marketing], Account Based [Sales Plan], Account Based [Analytics], etc. Marketing is shifting to being less about broadcast and more about narrowcast.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. Navigating The Evolving Media Landscape With Choozle The most widely used vowels of the week during CES were AI.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

MAY 9, 2013

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? I call this the “set it and forget it” mind trap, typically diligent and empirically driven marketers don’t treat video analytics in the same manner as they would web analytics and conversion metrics.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Single Grain

DECEMBER 6, 2019

Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers: Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best. on single-channel.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145