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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: It's best to focus on one specific goal and one desired outcome.

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Confused by the SiriusDecisions Demand Unit Waterfall®? Here’s what you need to know!

Ledger Bennett

We’ve spoken about the Demand Unit Waterfall® quite a few times. But if you haven’t had the chance to read those or attend the summit or you’re not familiar with the SiriusDecisions Demand Unit Waterfall®, don’t worry, here’s our quick recap of what you need to know. 1 The Original Demand Waterfall®. In principle, the V.1

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

What are the top owned media best practices? What are the top earned media best practices? What are the top paid media best practices? What are the top shared media best practices? What are the top owned media best practices? Free tools like Google Analytics are essential. What is owned media?

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How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. One of the very best ways to get results is to make your content interactive. Aaron: I’ll do my best. Watch the video to watch a guided demo with Aaron and learn more about its most powerful features! We try to find.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. While many familiar trends were mentioned, some new ones surfaced.