KoMarketing Associates

MAY 9, 2017

videos, emails) over others? Email is the most popular channel for personalization, with a majority of marketers (72%) using personalized email to increase engagement and conversions. Marketers are also leveraging marketing automation platforms and CRM solutions. Do they personalize certain types of content (e.g.,

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

OCTOBER 23, 2018

Being a data-driven marketer is great (and necessary), but how might things change if you spent as much time talking to your customers as you did looking at analytics reports? It’s not as celebrated as coding or analytics. But if you have to make this campaign profitable as soon as possible, it might make sense to take that risk.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

AUGUST 5, 2020

Maybe most users navigate to your blog from a monthly email newsletter – whatever it is, understand how people actually get to your content. You can also look more granularly at traffic metrics using the Source/Medium report in Analytics. Tools to Use: Google Analytics // Other Analytics Platforms. User Behavior.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

KoMarketing Associates

AUGUST 14, 2018

Your team can look at 100 different metrics related to your latest blog post, new landing page, or recent email campaign, but they don’t really matter unless you have goals to measure performance against. You can also look more granularly at traffic metrics using the Source/Medium report in Analytics. User Behavior.

ROI 148

ROI Lead Ranking Marketing Analytics Tools Content Marketing 148