Return on Marketing Investment: A Professional Services Primer
Hinge Marketing
FEBRUARY 9, 2017
Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank).
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