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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

These firms partner with online publishers to support content only, helping companies in their lead generation programs. As an immediate lead generator, use paid search to promote your content to your audiences. Learn more in A Strategic Guide to Lead Generation using Pay-Per-Click and Google AdWords.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. This is the basis of lead nurturing.

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Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark Consulting

Google Analytics has a new feature that can credit attribution. For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. Same question for a banner ad, email, or a paid search ad that contributed to a conversion. Facebook ads: $1,000. LinkedIn ads: $500.

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An Overview of Google Analytics Goals & Conversion Metrics

NuSpark Consulting

It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Funnels on a website are a set of web page URLs that lead to an action.

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7 Ways Financial Firms Can Use Marketing Automation to Grow Profits

SmartBug Media

Firms are collecting vast amount of operational and marketing analytics data long before a prospect becomes a client. Marketing automation isn't just about blasting emails to every lead. Lead Nurturing: Now that you have a consistent supply of fresh leads in your database, how do you get them to open an account?