Sales Engine

OCTOBER 1, 2015

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. That was followed up with salesperson’s voicemail and email that garnered a meeting. Increased web traffic.

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Sales Engine

MARCH 24, 2016

However, most B2B companies haven’t been able to supply enough leads through their inbound efforts to make sales quotas and hit revenue growth targets. Successful B2B marketers are combining inbound approaches with outbound methods to build long-term relationships with prospects. Use whatever works for you and helps you make money.

B2B Sales 149

B2B Sales B2B Inbound Marketing Cold Calling 149

Sales Engine

DECEMBER 28, 2015

Lead by Example and Start Small Even though 88% of B2B marketers are using content marketing (with 42% increasing their budgets for 2016), it doesn't mean that they’re doing it well—or are going to do so in the future (and I’m sure many companies that post to their blog once a month have been included in this statistic).

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120