Remove best-practice

Digital B2B Marketing

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Mind you, this was an event about social media and website optimization. Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. The best deep content tends to slow, or even pause, social sharing, but afterwards it normally winds back up.

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4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

But when it is misused, even the best information can lead you in the wrong direction. For example, what if you optimized your website content based on the average time spent on site? Industry benchmarks are, by definition, from multiple businesses in different situations and with various practices. Forgetting the Trend.

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