Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in. Slice and dice your site traffic analytics all you want. Or doubling your conversion rate?

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Buzz Marketing for Technology

JULY 22, 2015

We discussed some best practices in data. PD: What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? If you want to really truly recognize the strategic benefits of having optimized data, you have to have a mindset to prevent errors at the source. I hope you enjoy!

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Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

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