Key B2B Demand Generation Strategies for 2015
The Point
JANUARY 29, 2015
We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) A content map is a very useful exercise and one that every B2B company should initiate and then maintain over time. One is predictive analytics.
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