Sprout Social
APRIL 25, 2024
Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Use it to keep your leadership team up-to-date on your strategy’s impact.
BOP Design
MAY 13, 2019
At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Read more: 5 reasons why your B2B website doesn’t convert.
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Adobe Experience Cloud Blog
JUNE 13, 2011
They have also achieved improved conversions, faster lead response times, superior data collection, better revenue cycle analytics and in-house talent development. At Marketo, we split our content into three different categories that correlate with the three stages in a typical B2B buying cycle: Early-stage content. sign-up forms.
Heinz Marketing
MARCH 6, 2023
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing “ and my guest is Rishi Dave , Expert Partner at Bain & Co. Rishi: It is.
Hinge Marketing
APRIL 6, 2017
Informed by research and validated by years of experience and analytics , this is a process that works. I’ve been a part of many website design processes, spanning many different business configurations —content driven, B2C, B2B, web apps. They are the opposite of an impulse purchase you might see in the B2C (and sometimes B2B) world.
Circle Studio
JULY 3, 2019
A recent study showed that 45% of C-suite executives listed thought leadership as influential in their decision to invite a vendor to participate in the RFP process. Once you have identified your core thought leadership areas, you can then create the rest of your content around those foundational pieces.
Biznology
OCTOBER 27, 2016
A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days?
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