Ad brokers Analytics B2B Thought Leadership RFP 
Convince & Convert
MARCH 22, 2012
I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It was much easier, I thought, when it said, “Here’s how many people clicked on this.
Convince & Convert
MARCH 22, 2012
I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It was much easier, I thought, when it said, “Here’s how many people clicked on this.
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