Digital B2B Marketing

AUGUST 11, 2011

On Facebook, it is the only option. Preparing for opt-in marketing requires recognizing your audience is in control. Your audience holds the power to block all future communications at any time, and this raises the bar for communications. Being valuable to an audience is a challenge. Be Uniquely Valuable.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Meeting the needs of an audience that is hesitant to register and engage directly will require B2B marketers to redefine a marketing contact and restructuring their marketing automation around a new channel-agnostic contact. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

JUNE 21, 2011

If your audience is marketing, that probably describes nearly everyone that would tweet your content. [If … Can LinkedIn truly become a hub for information-sharing?&# It seems the answer to the first question is a resounding yes, but LinkedIn has not become the hub for information-sharing. About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

MARCH 24, 2011

Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Most of the content is useless , I’m not giving up my information for that. Why would I give them my real information?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 4, 2011

To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners. Ziff is openly disrespecting its audience. Misleading Audience Expectations. Here is an excerpt from the email.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 28, 2011

Twitter may not be a social network if Facebook or LinkedIn define social networking. However, it represents a monumental change in how information is shared and consumed. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Views expressed are my own.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100