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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. I’ll assume the Eloqua integration is most interesting to readers of this blog. The system doesn’t store any information about individuals.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Openprise also integrates today with Google Apps and the Amazon Redshift database.

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Hubspot Alternatives

TrustRadius Marketing

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

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How to Choose a B2B Customer Data Platform. Boost Sales & Marketing Op. Efficiency with Seamless Application Integration.

Leadspace

Leadspace has out-of-the-box native integrations for SFDC, MS Dynamics, Eloqua, Marketo, Hubspot, Pardot, Google Analytics, Adobe Analytics, SalesLoft, LiveRamp, and LinkedIn. Clients can also feed data into our Ingestion API, which will support most custom data ingestion requirements (push, pull, periodic, etc).

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How to Choose a B2B Customer Data Platform. Boost Sales & Marketing Op. Efficiency with Seamless Application Integration.

Leadspace

Leadspace has out-of-the-box native integrations for SFDC, MS Dynamics, Eloqua, Marketo, Hubspot, Pardot, Google Analytics, Adobe Analytics, SalesLoft, LiveRamp, and LinkedIn. Clients can also feed data into our Ingestion API, which will support most custom data ingestion requirements (push, pull, periodic, etc).

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Integrations or an open API to connect with other key ABM platforms. Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts. Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence.