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The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. 4) Clicky.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. So lets dig in!

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Similar to Google Analytics, the data gives you great insight into your site performance.

Are you using Universal Analytics?


Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. Well, with Universal Analytics you''ll now be able to track with MORE devices.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week


Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET. The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Image credit: jbcurio

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Surefire Social introduces SurePulse “webmaster tools”


Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use. Seriously: all-in-one. It was quite a crew.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report


Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Perhaps because of these trends, Facebook, Instagram, and Snapchat have all released new advertising tools— better targeting , more sophisticated formats , easy-to-use APIs —that make their ad efforts more efficient and effective.

The dashboard has finally been perfected


I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my help desk inbox as it happens. Widgets and Google Gadgets? Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. Google AdSense. Google AdWords.

The 24 Best Visual Content Creation Tools


Google Review Count: 366. Google Review Count: 259. 3) Google Charts. Google Review Count: 249. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count: 236. Google Review Count: 235. Google Review Count: 213. Google Review Count: 213.

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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers. They are, after all, experts at seeing the future.

What is Predictive Marketing?


zero search interest on Google. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. Prior to 2011, the term "predictive marketing" had almost.

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Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). Using the new Webmaster Tools API from Google, I gathered the top keyword driving traffic to each of the individual URLs.

The 29 Best Social Media Monitoring Tools


Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Google Review Count: 345. Google Review Count: 298. Google Review Count: 290. Google Review Count: 210. 2) Netvibes.

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Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More


Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October.

Google Takes on Facebook

Manhattan Marketing Maven

The introduction of Google Plus, amidst of frenzy of product improvements and introductions by Google, represents the first salvo in a war between Facebook and Google for the soul and the direction of the Internet. It may also reveal the thinking and ambitions of Larry Page, who now has a firm grip on Google’s tiller.    As Ben Elowitz noted in his All Things Digital blog piece , Google focused on processes and utilities (search, maps, e-mail, satellite images) to dominate the Web since the 90s.   Google+ will get a lot of attention.


Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate


Example: 15 of Google's Coolest Doodles ). While Moz finished running the previous test, we decided to dive into our analytics to find that question's answer. Then, my teammate Zack Wolfson built a script that used our API to pull each post’s views (and their sources) over its first 6 months (this includes paid data, unlike the first part of the experiment). Our Metrics. Email.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Here’s a deeper look. The specific measures depend on the data type.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. Astonishingly, four years have passed since I last wrote about them.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit. The term “ SEO Audit ” can be quite nebulous.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Hootsuite / Seesmic. Tweetdeck.

How to Reduce Your Website's HTTP Requests


and Google, tweeted last year that the average number of page requests is actually 99+ per page. Google Chrome's Network panel makes it easy for anyone to check how many HTTP requests a site makes. For example, the API can tell you precisely when the HTTP request for an image started, and when the image's final byte was received. Analytics Design Daily Canonical

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness


By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies. Infer’s predictive platform can also seamlessly connect with any other system via open REST application programming interfaces (APIs). Infer Inc. , About Infer.

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20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Provided): 10 Ways to Prove SEO Value in Google Analytics. Guide To Tracking Multiple Subdomains In Google Analytics.

What Mobile Buyers Are REALLY Doing on Your Website


According to data from three of Facebook’s biggest ad API partners (who help companies purchase ads) mobile Sponsored Stories are generating more than 13 times the clickthrough rates of all Facebook desktop ads. You can use Google Analytics to get a breakdown of your mobile visitors. intermediate mobile marketing analytics We are multi-tasking phenoms. Device Hopping.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. Marketing Channels / Channel Analytics. Website / Web Analytics. is recorded.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Google Authorship. Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Google+: No.2 But It Works Nicely.

Best Web Analytics Tools and Tips of 2009


In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year.

Test Driving Google+ Brand Pages

Manhattan Marketing Maven

Google+ has opened itself to include brands as active social participants with the introduction of Google+ Pages on November 7 th.   Google+ may look like Facebook and has introduced some new features, which Facebook quickly copied but it is not a competitive social network per se.   Google+ is a work in progress. It seems to play a middleware role in Google’s overall strategy. Most are strategic issues for Google. Beyond its role in the future vision of the Google landscape, Google+ is a different animal.  monthly users.


17 of the Best WordPress Plugins for Marketers


From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. 3) Google XML Sitemaps. Want to prevent Google from following broken links on your website?

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. While the simplest publisher option is the traditional share button , B2B marketers can also integrate LinkedIn sign-in authentication or more a customized experience based on the LinkedIn Share API.

Re-Review: Actionly for Social Media Monitoring & Measurement


However, Actionly still is not picking up my own Google Buzz posts, and the Flickr results are empty even though I (as sazbean) have a Flickr account. The News results are also empty, but I’ve noticed that Google seems to filter blog posts out of it’s news feed results (blog posts are where most of my results are). Analytics Marketing Social Media Social Networks Strateg

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week


Google Upgrades Its Google Places Dashboard With Google + Local Integration, From Search Engine Land. For those of you unfamiliar with Google Places, it’s a feature that allows marketers to manage the information that appears in Google searches related to their local business. Google is even promising faster updates on data, analytics, and more.

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14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. It is not a data mining tool or a text analytics tool, but sits in the traditional business intelligence camp, albeit with a rich visual interface. Shift-drag will pan.

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The 28 Best Influencer Marketing Tools


After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Pricing: free, or API data by quote. Google Review Count: 55,200. Google Review Count: 46,800. Google Review Count: 26,200. Google Review Count: 22,400.

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