Trending Sources

3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. This cap is 500,000 Sessions. What Does This Mean?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

Tools 75

Are you using Universal Analytics?

Volacci

Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. Well, with Universal Analytics you''ll now be able to track with MORE devices.

What is Predictive Marketing?

SalesPredict

zero search interest on Google. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. The "outside" data can be as simple as a change in industry regulation, a target company receiving funding, or a change in Google search patterns. Prior to 2011, the term "predictive marketing" had almost.

API 83

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). Using the new Webmaster Tools API from Google, I gathered the top keyword driving traffic to each of the individual URLs.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Example: 15 of Google's Coolest Doodles ). While Moz finished running the previous test, we decided to dive into our analytics to find that question's answer. Then, my teammate Zack Wolfson built a script that used our API to pull each post’s views (and their sources) over its first 6 months (this includes paid data, unlike the first part of the experiment). Our Metrics. Email.

Aging 60

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Here’s a deeper look. The specific measures depend on the data type.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Provided): 10 Ways to Prove SEO Value in Google Analytics. Guide To Tracking Multiple Subdomains In Google Analytics.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October. link].

API 21

How to Reduce Your Website's HTTP Requests

Hubspot

and Google, tweeted last year that the average number of page requests is actually 99+ per page. Google Chrome's Network panel makes it easy for anyone to check how many HTTP requests a site makes. For example, the API can tell you precisely when the HTTP request for an image started, and when the image's final byte was received. Analytics Design Daily Canonical

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Hootsuite / Seesmic. Tweetdeck.

Google Takes on Facebook

Manhattan Marketing Maven

The introduction of Google Plus, amidst of frenzy of product improvements and introductions by Google, represents the first salvo in a war between Facebook and Google for the soul and the direction of the Internet. It may also reveal the thinking and ambitions of Larry Page, who now has a firm grip on Google’s tiller.    As Ben Elowitz noted in his All Things Digital blog piece , Google focused on processes and utilities (search, maps, e-mail, satellite images) to dominate the Web since the 90s.   Google+ will get a lot of attention.

GPS 5

What Mobile Buyers Are REALLY Doing on Your Website

Hubspot

According to data from three of Facebook’s biggest ad API partners (who help companies purchase ads) mobile Sponsored Stories are generating more than 13 times the clickthrough rates of all Facebook desktop ads. You can use Google Analytics to get a breakdown of your mobile visitors. intermediate mobile marketing analytics We are multi-tasking phenoms. Device Hopping.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. Astonishingly, four years have passed since I last wrote about them.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. Marketing Channels / Channel Analytics. Website / Web Analytics. Attribution.

CRM 70

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Google+: No.2 But It Works Nicely.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Google Authorship. Well a while back, Google  announced support  of Google Authorship statistics via Webmaster Tools.

Best Web Analytics Tools and Tips of 2009

Webbiquity

There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter.&# In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

17 of the Best WordPress Plugins for Marketers

Hubspot

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. Post-Just Writing. 3) Google XML Sitemaps. 17) Google Analytics by Yoast. 40,296.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. While the simplest publisher option is the traditional share button , B2B marketers can also integrate LinkedIn sign-in authentication or more a customized experience based on the LinkedIn Share API.

The Convergence of MarTech and AdTech Platforms

Captora

To ensure we have the same understanding of these concepts, it is useful to look at more traditional definitions of these terms: Marketing Technology – Platforms and tools used by marketing and sales organizations to manage and nurture leads, manage opportunities and customer contacts and funnel analytics and attribution. Display Advertising, Video Advertising.

Test Driving Google+ Brand Pages

Manhattan Marketing Maven

Google+ has opened itself to include brands as active social participants with the introduction of Google+ Pages on November 7 th.   Google+ may look like Facebook and has introduced some new features, which Facebook quickly copied but it is not a competitive social network per se.   Google+ is a work in progress. It seems to play a middleware role in Google’s overall strategy. Most are strategic issues for Google. Beyond its role in the future vision of the Google landscape, Google+ is a different animal.  monthly users.

API 2

How to Define The Content Marketing Metrics that Matter

It's All About Revenue

No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Automate and Visualize Data As you build analytics dashboards, look for ways to automate the entry process using APIs or other methods of pulling data from one program to another.

API 93

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Zing Chart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. MULTIPURPOSE Google Charts is the seminal charting solution for much of the web. It is not a data mining tool or a text analytics tool, but sits in the traditional business intelligence camp, albeit with a rich visual interface. Shift-drag will pan.

Tools 107

Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. In industries that have formed in the last 10 or so years, the opposite seems to be happening where the winner takes all (or at least 80% of the market cap in that given industry). A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Other sources can be integrated through API connections or flat file imports. This coordination includes both gathering data from multiple sources and sending messages through other systems. Listen closely: It’s new. Bright.

MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. ” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. What is MozCon? htaccess.

How to Find and Target High-Value Keywords for Your Business

Hubspot

worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. great (and familiar) place to start is to simply type some phrases into Google’s search bar, and watch how it prepopulates the rest of what you are typing. Google’s search bar algorithm is built around a searcher’s intent.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation).

API 41

How can you pick the right social media tool for your situation?

Biznology

It’s not much different from what I observed in the late ’90s with Web Analytics. Even Converseon is responding to this need by offering an API that anyone can hook up to for adding insights to their data. Now, the truth is that what the API does is based on lots of human analysis, but just like Google’s link analysis algorithm, if you can respond quickly enough, no one cares how long it took to codify that human knowledge. Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job.

API 53

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

Google Upgrades Its Google Places Dashboard With Google + Local Integration, From Search Engine Land. For those of you unfamiliar with Google Places, it’s a feature that allows marketers to manage the information that appears in Google searches related to their local business. Google is even promising faster updates on data, analytics, and more.

API 34

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs. Although this approach is popular, there are others. Here are a few options.