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Top 10 marketing automation tools every marketer must have

ClickZ

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Oracle Eloqua.

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Hubspot Alternatives

TrustRadius Marketing

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

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Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

Digital transformation has shifted the way B2B organizations look at their customers and buyers through an account-based strategy, and over 80% of global B2B marketers said they plan to boost their budget for ABM over the next year. Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua.

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HubSpot Spreads Its Wings

Customer Experience Matrix

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems. the Web site they came from) for visitors who reach each event.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. This will allow their customers to better connect and manage data points across their tech stack. . Convertr is looking to advance its integration and workflow capabilities.

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What to look for in ideal Data Provider?

Smarte

Most B2B marketers rely on customer data from third party suppliers. A research report published that an astonishing 75% of organizations report errors in their contact data. Both businesses and customers can gain a lot from taking a data-driven approach to marketing. Predictive Analytics. 3 rd party API Integration.

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How to Choose a B2B Customer Data Platform. Boost Sales & Marketing Op. Efficiency with Seamless Application Integration.

Leadspace

While both are cumbersome processes by hand, the ability to integrate and aim them exists within certain Customer Data Platform (CDP) solutions that have application integration capabilities. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.