Remove Analytics Remove API Remove Buyer Intent Remove Purchase Intent
article thumbnail

Comparing News Consumption and Active Research

Aberdeen

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web.

article thumbnail

The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Tap into campaign optimization and real-time analytics. Leverage the only open bidding marketplace for B2B lead gen.