Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. The imported data is loaded into MongoDB, a NoSQL database that offers great flexibility and ease of deployment. The matching happens at both the contact and account level.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. One theme I’ve picked up is a greater interest in advanced analytics. My personal theory is that the industry has matured in the sense that there are many more people now who have been doing serious database marketing for ten or fifteen years.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems. Marketing Studio and Neolane don't have a problem because they can support any data structure.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SalesIntel

FEBRUARY 28, 2024

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. Explore G2 review of LeadIQ. Datanyze G2 Rating: 4.2/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120