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TOM PISELLO NOVEMBER 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Instead of being engaged, buyers are now inundated with more meaningless product information, offers and “noise&# , creating a condition often referred to as "marketing fatigue". Death of a Salesman? MORE >>	DELICIOUS B2BMARKETING JUNE 22, 2009 Crunchy, salty, nutritious news & views on B2B marketing for technology companies \| Velocity - the B2B marketing acceleration agency for technology companies Based on an analysis of The Advertising Concept Book by Pete Barry, it’s a really useful list… Read more… Stan Woods \| February 13th, 2009 \| no comments Why Ronald Reagan is the Spitting Image of an internet pioneer Presidents are all the rage. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner \| April 15th, 2008 \| no comments New White Paper Available: How to PPC in B2B Hey! Come and get it! Come and get it! World&#. See it here. MORE >>	RECENT POSTS NOVEMBER 29, 2010 \| THE ROI GUY Five Reasons You May Not Be Spending Enough on Content Marketing NOVEMBER 29, 2010 \| TOM PISELLO Five Reasons You May Not Be Spending Enough on Content Marketing JUNE 22, 2009 \| DELICIOUS B2BMARKETING Crunchy, salty, nutritious news & views on B2B marketing for technology companies \| Velocity - the B2B marketing acceleration agency for technology companies
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THE ROI GUY NOVEMBER 29, 2010 Five Reasons You May Not Be Spending Enough on Content Marketing The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. MORE >>
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