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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Instead of being engaged, buyers are now inundated with more meaningless product information, offers and “noise&# , creating a condition often referred to as "marketing fatigue". Death of a Salesman?

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Based on an analysis of  The Advertising Concept Book by Pete Barry, it’s a really useful list… Read more… Stan Woods | February 13th, 2009 | no comments Why Ronald Reagan is the Spitting Image of an internet pioneer Presidents are all the rage.  May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey! Come and get it! Come and get it! World&#.  See it here.

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