Conductor

APRIL 28, 2020

There are plenty of ways to assess content gaps, but two that I always recommend are a competitive content gap analysis and a buyer’s journey content analysis. Over time, we likely will look at these less if conditions improve, but for now, it’s all hands on deck. The Best Teams Remain Cohesive During Lockouts.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

The book gives an analysis of specific channels and how marketers can use them best. Growth and leadership go together like peas and carrots, to grossly misquote Forrest Gump. Please see terms and conditions for more details and enter here. David’s effective guide will help you maximize your brand’s impact on social.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 105

Loyalty Work Management Marketing Management Budget Programs 105

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Madison Logic

DECEMBER 14, 2023

At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions. Anticipating future B2B marketing trends is crucial to campaign and strategy development.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

SnapApp

MAY 29, 2018

When you’re working with big lists of leads, it’s not scalable to describe how qualified they are in freeform terms — how do you search and filter without structured data? A tool like MadKudu can help you turn dry data into actionable insights based on the rules you set, and predictive analysis. Understand the lead scoring model.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Customer Experience Matrix

AUGUST 25, 2017

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. Anyone who's dug a bit deeper knows two more things: self-adjustment only works in circumstances similar to the initial training conditions.

Marketing AI 174

Marketing AI Campaigns Planning Work Management 174