Litmus

AUGUST 2, 2021

For example, we have separate teams for email strategy, build and execution, and results & analysis. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. Too many complaints will hurt your deliverability rate and sender reputation.

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

SmartBug Media

AUGUST 23, 2023

Take the following operational examples, which only scratch the surface of generative AI’s optimization potential: Product research: Product departments can leverage AI for customer interviews, product sentiment analysis, and predictive analytics. To start, you need a clear understanding of your business and its objectives.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Litmus

OCTOBER 14, 2021

But there’s a lot of data out there, and it can put you into analysis paralysis. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. As part of the report on negative metrics, I would also look at deliverability. So what’s a good place to start?

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Martech

MARCH 30, 2022

But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104