Litmus

AUGUST 2, 2021

For example, we have separate teams for email strategy, build and execution, and results & analysis. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

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Webinar Metrics Privacy Protection Trends Privacy 106

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Yet, you can also derive this information from Progressive Profiling and analysis of their individual behavior within an email or series. If you are sending too frequently, you may see a drop in your open rates.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Litmus

OCTOBER 14, 2021

But there’s a lot of data out there, and it can put you into analysis paralysis. A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. So what’s a good place to start?

Marketing Report 77

Marketing Report Email Marketing Privacy Protection Paid Search Agency 77

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. There are absolutely better barometers, and even absent Apple making this change, I would still say open rates should not be your rudder,” Hopkinson says.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Are you ready?

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Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 106