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The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. Improved integrity of analytics by assuring source data validity and calculation integrity, reducing or eliminating the cost of business decisions based on incorrect data.

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Virtual events: The ultimate marketers’ guide

Martech

Source: Martech analysis of On24 earnings reports. Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”?

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Google Ads: The Definitive Guide (2018 Update)

SendX

If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money. Thanks to the high ad prices, and the fast evolving competition with huge budgets. Source: [link].

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In-House or Freelance Writers? 53 Marketers Share Their Thoughts

Referral Rock

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. And properly optimized content is also a solid method for increasing your ranking on Google. Finding Freelancers?

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The Ultimate Guide to Video Marketing

Hubspot

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. Why is this important?

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories—click to jump to that section! If it is not news it is worthless.”

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

press of a button, the social role of gatekeepers. at the same time, one will be locked out until the. There are growing expectations among college. students to be able to access and manage their. course materials over the World Wide Web. early days, faculty would create web pages by hand. for posting this information. As Internet.

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