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A Guide to Choosing the Best Paid Search Management Software

QuanticMind

When targeting low volume (long-tail keywords) with limited associated data, QuanticMind uses NLP to substitute data from similar keywords and generate accurate bids: This unique strategy allows bidding technology to make informed decisions on keywords with little performance data. Target return on ad spend (ROAS). Bid Strategy.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

A method we’ve witnessed involves exporting large change history reports and large historical keyword performance reports, and then stitching them in Excel to look at the trend analysis. In this Guide , you’ll learn about how the long-tail keywords get a meaningful keyword-value. Now, is that actionable?

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

PPC campaigns need constant monitoring, analysis and optimization, and paid media firms have dedicated account managers to regularly monitor the performance of your ads, determine what works and what doesn't, and optimize the ads accordingly to ensure good ROI. Performing competitive analysis to enhance your advertising strategy.

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Making Big Data Actionable for Paid Search Optimization

QuanticMind

Because the big data it generates enables very accurate statistical analysis and computation. Further, tools like these can provide other functionality that is built off of your data–such as forecasting ROAS or ROI. Paid search optimization. The more data there is to ingest, the better. Different PPC Optimization Tools.