Analysis Class Generation Resource Management 
DivvyHQ
APRIL 22, 2019
Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Markets ebb and flow. And how should your content marketing efforts support those efforts? SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers. Companies change.
Navigate the Channel
JULY 12, 2023
Speculation about why Gen X was underrepresented in promotion focused on reflection of the generational cohort’s early reputation. As far back as the early 1980s, the cohort was called the slacker generation at worst and, at best, the misunderstood middle child of generations. Then the pandemic happened. So, how do we keep them?
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ClickZ
JULY 31, 2019
Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.
Kapost
OCTOBER 21, 2016
Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” The digital revolution catalyzed the transformation of B2B marketing from cost-center to profit-center. Changes in the buyer’s journey have driven marketing teams to step up and take ownership of the entire funnel.
Customer Experience Matrix
OCTOBER 8, 2010
Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. So far so good.
ClearVoice
AUGUST 28, 2020
The concept of teamlancing isn’t new — contract workers have done it for ages — but understanding how this arrangement can benefit you as a gig-thirsty creative or as a marketing director with a dusty content calendar might be. ” In marketing, we do this via brainstorming, creating and revising as a team.
Buzz Marketing for Technology
JUNE 23, 2008
Wikis as a Tool for Collaborative Course Management. Computer Information Systems Department. students to be able to access and manage their. decade, course and learning management systems such. management systems as a tool for disseminating. use a wiki as a course management tool, and shares.
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