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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Based on an analysis of The Advertising Concept Book by Pete Barry, it’s a really useful list… Read more… Stan Woods | February 13th, 2009 | no comments Why Ronald Reagan is the Spitting Image of an internet pioneer Presidents are all the rage.

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B2B Category Creators Episode 2 Transcript

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That’s the first condition.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. ” Ilya Volodarsky: Then they can arrange them in terms of strength. Nicolas Vandenberghe: What were the other companies in your space that were using similar terms on what to do?